Privacy Policy for Aether Design Solutions

This privacy policy explains how Aether Design Solutions collects, uses, and protects personal data when you use our online platform and services. We are committed to protecting your privacy and handling your data in a transparent and lawful manner, in accordance with applicable data protection laws, including the UK GDPR.

1. Personal Data We Collect

We may collect various types of personal data, including:

• Information you provide directly to us: This includes information you submit when contacting us, using our services, or interacting with our site, such as your name, company affiliation, and details included in your communications.
• Information collected automatically: When you visit our site, we may automatically collect certain information about your device and usage, such as your IP address, browser type, operating system, referring URLs, access times, and pages viewed. This information helps us understand how our site is used and improve our services.
• Information from cookies and similar technologies: We use cookies and similar tracking technologies to collect information about your browsing behaviour and preferences. Please see our Cookie Policy for more details on how we use cookies and how you can manage them.

2. How We Use Your Personal Data

We process your personal data for various purposes based on lawful grounds, including:

• To provide and maintain our services: Using information necessary to operate our site and deliver the services you request.
• To improve and optimise our site and services: Analysing usage data to understand user behaviour, identify areas for improvement, and enhance the user experience.
• To communicate with you: Responding to your inquiries, providing support, and sending you information about our services where you have requested it or we have a legitimate interest.
• For internal business purposes: Including data analysis, identifying usage trends, determining the effectiveness of promotional campaigns, and operating and expanding our business activities.
• To comply with legal obligations: Processing data as required by applicable laws, regulations, or legal processes.
• Based on your consent: Where we have asked for and received your explicit permission to process your data for a specific purpose.

We do not sell your personal data.

3. Sharing Your Personal Data

We may share your personal data with third parties under certain circumstances:

• Service Providers: We may share data with third-party vendors, consultants, and other service providers who perform services on our behalf, such as website hosting, data analysis, payment processing, and customer service. These providers are contractually obligated to protect your data and use it only for the purposes for which it was disclosed.
• Legal Requirements: We may disclose your data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• Business Transfers: In connection with or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• With Your Consent: We may share your data with your consent or at your direction.

We do not sell your personal data.

4. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

5. Your Data Protection Rights

Under data protection law, you have certain rights regarding your personal data. These rights may include:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
• The right to withdraw consent: Where our processing is based on your consent, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us using the physical address provided below.

6. Data Security

We have implemented appropriate technical and organisational measures designed to secure your personal data from accidental loss and from unauthorised access, use, alteration, or disclosure. However, please note that no transmission over the internet or method of electronic storage is 100% secure.

7. Third-Party Links

Our site may contain links to third-party websites or services that are not operated by us. This privacy policy does not apply to third-party sites. We are not responsible for the content or privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

8. Changes to This Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page. We encourage you to review this privacy policy periodically for any changes.

9. Contacting Us

If you have any questions about this privacy policy or our data practices, please contact us at: